Comments for Message_Gap http://www.messagegap.com Exploring the chasm between what’s said and what’s heard Thu, 03 Mar 2011 23:40:19 +0000 hourly 1 http://wordpress.org/?v=3.1.3 Comment on Human interest stories matter by Therese Beale http://www.messagegap.com/human-interest-stories-matter/comment-page-1#comment-177 Therese Beale Thu, 03 Mar 2011 23:40:19 +0000 http://www.messagegap.com/?p=741#comment-177 Thanks, Nina. I'm glad it struck a chord! Thanks, Nina. I’m glad it struck a chord!

]]> Comment on Human interest stories matter by Nina Bondarook http://www.messagegap.com/human-interest-stories-matter/comment-page-1#comment-176 Nina Bondarook Thu, 03 Mar 2011 23:11:59 +0000 http://www.messagegap.com/?p=741#comment-176 As a former journalist turned PR pro, I couldn't agree with you more. Very well said! As a former journalist turned PR pro, I couldn’t agree with you more. Very well said!

]]> Comment on Human interest stories matter by Tweets that mention Message_Gap » Human interest stories matter -- Topsy.com http://www.messagegap.com/human-interest-stories-matter/comment-page-1#comment-171 Tweets that mention Message_Gap » Human interest stories matter -- Topsy.com Wed, 16 Feb 2011 22:31:14 +0000 http://www.messagegap.com/?p=741#comment-171 [...] This post was mentioned on Twitter by Therese Beale, Therese Beale. Therese Beale said: Listen with quotation marks in mind. Tell the human side of every story. http://bit.ly/gi2sO8 [...] [...] This post was mentioned on Twitter by Therese Beale, Therese Beale. Therese Beale said: Listen with quotation marks in mind. Tell the human side of every story. http://bit.ly/gi2sO8 [...]

]]> Comment on Skip the elevator pitch. What’s your sentence? by Janice Sears http://www.messagegap.com/skip-the-elevator-pitch-whats-your-sentence/comment-page-1#comment-135 Janice Sears Tue, 14 Dec 2010 16:56:05 +0000 http://www.messagegap.com/?p=518#comment-135 Therese, Very helpful! Thanks! Janice Sears Therese,

Very helpful! Thanks!

Janice Sears

]]> Comment on Messages build great expectations by Tweets that mention Message_Gap » Messages build great expectations -- Topsy.com http://www.messagegap.com/messages-build-great-expectations/comment-page-1#comment-133 Tweets that mention Message_Gap » Messages build great expectations -- Topsy.com Wed, 08 Dec 2010 22:15:23 +0000 http://www.messagegap.com/?p=693#comment-133 [...] This post was mentioned on Twitter by Therese Beale, Therese Beale. Therese Beale said: A little note can send a big message when constructed with care. http://fb.me/LjGxWda8 [...] [...] This post was mentioned on Twitter by Therese Beale, Therese Beale. Therese Beale said: A little note can send a big message when constructed with care. http://fb.me/LjGxWda8 [...]

]]> Comment on The power of answering “Why?” by Therese Beale http://www.messagegap.com/the-power-of-answering-why/comment-page-1#comment-123 Therese Beale Wed, 24 Nov 2010 16:51:02 +0000 http://www.messagegap.com/?p=665#comment-123 Rod, No surprise to hear you're on top of this! I'm a big fan of Simon Sinek. His Why-How-What model is a powerful construct for messaging. Thanks for helping spread the word. A happy Thanksgiving to you! Therese -- sometimes known as "First Snowflake Freakout Lady" ;-) Rod, No surprise to hear you’re on top of this! I’m a big fan of Simon Sinek. His Why-How-What model is a powerful construct for messaging.

Thanks for helping spread the word. A happy Thanksgiving to you!
Therese
– sometimes known as “First Snowflake Freakout Lady” ;-)

]]> Comment on The power of answering “Why?” by @NW_Mktg_Guy http://www.messagegap.com/the-power-of-answering-why/comment-page-1#comment-121 @NW_Mktg_Guy Wed, 24 Nov 2010 16:23:11 +0000 http://www.messagegap.com/?p=665#comment-121 YES! You are hitting the nail directly and soundly on the head Therese. I've been talking about this a lot lately. I've heard and read a number of thought leaders who talk about the importance of really understanding the "WHY" behind your "WHAT and HOW". In fact, if a business can only speak to their what and how they do, they have probably found the root cause of most of their problems. Thanks for sharing the insights from yet another perspective. I'm going to add a link here that I think brings additional clarity to the subject. http://bit.ly/dcDsbx Happy Thanksgiving. Rod Brooks VP & CMO PEMCO Mutual Insurance Co YES! You are hitting the nail directly and soundly on the head Therese. I’ve been talking about this a lot lately. I’ve heard and read a number of thought leaders who talk about the importance of really understanding the “WHY” behind your “WHAT and HOW”. In fact, if a business can only speak to their what and how they do, they have probably found the root cause of most of their problems.

Thanks for sharing the insights from yet another perspective. I’m going to add a link here that I think brings additional clarity to the subject.

http://bit.ly/dcDsbx

Happy Thanksgiving.

Rod Brooks
VP & CMO
PEMCO Mutual Insurance Co

]]> Comment on Simplicity – a familiar refrain in messaging best practices by Therese Beale http://www.messagegap.com/simplicity-a-familiar-refrain-in-messaging-best-practices/comment-page-1#comment-114 Therese Beale Fri, 05 Nov 2010 05:48:04 +0000 http://www.messagegap.com/?p=624#comment-114 Great point, Natalie. Using images is such a powerful way to crystallize your thinking and share it with others. And it's just plain fun! On the issue of complexity, you'd love another book on my list-- The Checklist Manifesto. More on that one later! Great point, Natalie. Using images is such a powerful way to crystallize your thinking and share it with others. And it’s just plain fun!

On the issue of complexity, you’d love another book on my list– The Checklist Manifesto. More on that one later!

]]> Comment on Simplicity – a familiar refrain in messaging best practices by Natalie Cornell http://www.messagegap.com/simplicity-a-familiar-refrain-in-messaging-best-practices/comment-page-1#comment-112 Natalie Cornell Thu, 04 Nov 2010 22:21:41 +0000 http://www.messagegap.com/?p=624#comment-112 Simple and yet so hard to remember. I remember telling a former collegaue that message development was like playing Pictionary: the winner isn't the best artist, but the person who could convey the essence of the object most clearly and fastest. For example, if your word was rhinoceros, you could spend lots of time drawing a jungle, and a lake and a big animal in the water. Or you could just draw the distinctive shape of the horn on a large round animal and be finished. We've gotten so that we like things complicated - even though it doesn't work for us. We think it makes us seem smart or more expert to use more words when all it does is confuse everyone. This was a great reminder that clarity and simplicity work best - always. Thanks! Simple and yet so hard to remember. I remember telling a former collegaue that message development was like playing Pictionary: the winner isn’t the best artist, but the person who could convey the essence of the object most clearly and fastest. For example, if your word was rhinoceros, you could spend lots of time drawing a jungle, and a lake and a big animal in the water. Or you could just draw the distinctive shape of the horn on a large round animal and be finished.

We’ve gotten so that we like things complicated – even though it doesn’t work for us. We think it makes us seem smart or more expert to use more words when all it does is confuse everyone.

This was a great reminder that clarity and simplicity work best – always. Thanks!

]]> Comment on Can trust be orchestrated? by Tatyana http://www.messagegap.com/can-trust-be-orchestrated/comment-page-1#comment-90 Tatyana Thu, 11 Mar 2010 23:44:31 +0000 http://www.messagegap.com/?p=594#comment-90 Wow, that's amazing. In two "bahs" he had them on board. Wow, that’s amazing. In two “bahs” he had them on board.

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