Comments on: The challenge: Create an incredible shrinking story

By: Message_Gap » Back to basics with a marcom toolkit

Message_Gap » Back to basics with a marcom toolkit — Mon, 09 Nov 2009 15:31:49 +0000

[...] presentation, point of view paper, and case studies. (And that presentation aims to feature an incredible shrinking story that hooks the customer at the [...]

By: therese

therese — Mon, 19 Oct 2009 18:30:56 +0000

Excellent! Thanks, Mardie.

By: Mardie Rhodes

Mardie Rhodes — Mon, 19 Oct 2009 18:27:09 +0000

I have this posted on my office wall:

“Brevity in writing is the best insurance for its perusal.”
Rudolph Virchow

By: therese

therese — Mon, 12 Oct 2009 05:53:42 +0000

@Michael Whitlow
Michael – Thanks for your note. It’s a good reminder that many variables need to be considered when appealing to a certain audience’s needs.
Therese

By: therese

therese — Mon, 12 Oct 2009 04:17:45 +0000

@NW_Mktg_Guy Thanks for the nudge, Rod! Stay tuned to learn about the approach. The brief has been written, but as you note even the best-laid plans can hit a detour in execution. Therese

By: Michael Whitlow

Michael Whitlow — Sun, 11 Oct 2009 18:24:58 +0000

T: Like this perspective as a long-winded e-mailer/writer. I got feedback last year that there were too many emails from me in the inboxes of coworkers. Checking the data, I learned that it wasn’t the number. I concluded after looking at most of the messages that it wasn’t the length of all of them, either. It doesn’t take but one long communique to turn the audience off, it appears. Makes your admonition all the more important to follow. (God, I hope I can remember!) M

By: NW_Mktg_Guy

NW_Mktg_Guy — Sat, 10 Oct 2009 03:23:52 +0000

I was reading with interest hoping to get a couple tips on the “how” part. I agree with the passion for “what” you are hoping to do. Please come back and share the methods you chose to accomplish the task. In this situation, execution may be more difficult and important than strategy.

Take care Therese!

Rod
@NW_Mktg_Guy

PS… Linked to your blog via Twitter. It works!