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	<title>Comments on: Pack your proof in a bento box</title>
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	<description>Exploring the chasm between what’s said and what’s heard</description>
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		<title>By: Kirk Brewer</title>
		<link>http://www.messagegap.com/pack-your-proof/comment-page-1#comment-62</link>
		<dc:creator>Kirk Brewer</dc:creator>
		<pubDate>Fri, 30 Oct 2009 23:48:20 +0000</pubDate>
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		<description>What a great way to think about building proof/support for your brand, product, mission, message, etc.  Thanks!</description>
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